Spending money on ads while your website is slow, confusing, or poorly designed is like pouring water into a leaking bucket, you’re wasting valuable resources.

Too often, I see businesses investing in paid traffic but ignoring the most important part of the funnel: the website itself. If your site doesn’t load quickly, guide visitors clearly, or inspire trust, no amount of traffic will convert.

As a Full Stack Developer and WordPress Specialist with 150+ completed projects, I always tell clients this:
Fix the foundation first. Then spend on growth.

A high-converting website should be:

• Fast and mobile-friendly
• Easy to navigate
• Clear in its message and purpose
• Aligned with your brand and audience

Before you spend a single rupee on ads, make sure your website is ready to perform. Otherwise, you’re not investing, you’re losing.